Contact sales

Our software caters to all the verticles of equipment rental businesses. Have other plans? Share yours.

Chat with us
RentInnoLogo
About Us Banner Background
About Us

Everything we built led us here to RentInno

We are a team of builders who spent years working with rental businesses before we built software for them.

About Us Banner

Built for rental businesses from the ground up

Every feature in RentInno was designed around how rental businesses actually operate, from managing inventory to collecting payments.

BUILT FOR

9+

Industries Served.

SINCE

2025

Year Launched.

STARTING AT

Free

To Get Started.

REQUIRES

Zero

Installation Required.

Our Vision

From building products for businesses to building one for rental

In 2016, we founded RadicalStart to help businesses build web and mobile products. Over the next several years, we worked with 600+ clients across 100+ countries - marketplaces, booking platforms, on-demand apps, and rental businesses. Along the way, we noticed something. Rental business owners were struggling with software that was never built for them - too complex, too expensive, or designed for industries that worked nothing like rental.

In 2025, we built RentInno to fill that gap. A dedicated rental software that small and mid-sized businesses could set up quickly, use without training, and grow with over time. Inventory, quotes, orders, and payments - all in one place. Today, RentInno serves rental businesses across party supply, bounce house, AV, camera, event, tent, dumpster, trailer, and construction equipment verticals.

About Us Our Vision 1
About Us Our Vision 2
About Us Our Vision 3
About Us Our Vision 4
our journey time line background
Our Journey

From bulider to rental software makers

our journey time line1
2016

The Beginning

RadicalStart was founded, and we started with a simple goal - to help businesses build better web and mobile products. In the early years, the team was small, but the work grew steadily, and so did we.

our journey time line2
2016 - Present

The Growth

Over the years, we worked with businesses across the globe - marketplaces, booking platforms, and rental companies. The more we worked with rental businesses, the more we understood what they were missing. That understanding is what eventually led us to build RentInno.

our journey time line3
2025

The Launch

We built RentInno specifically for rental businesses. No complicated setup, no long contracts, and no credit card needed to get started. Rental operators could log in, set up their inventory, and start taking orders without needing a manual or a training session.

our journey time line grid background
our journey time line1
our journey time line2
our journey time line3
our journey time line4
our journey time line2
2016 - Present

The Growth

Over the years, we worked with businesses across the globe - marketplaces, booking platforms, and rental companies. The more we worked with rental businesses, the more we understood what they were missing. That understanding is what eventually led us to build RentInno.

our journey time line4
2025 Onwards

The Future

We are rolling out industry-specific editions based on what our customers tell us they need - party supply, bounce house, AV, camera, event, tent, dumpster, trailer, and construction equipment. Every edition comes from a real conversation with a real rental business owner.

Our Approach

Every decision starts with one question does this work for rental?  

From day one, we decided to build RentInno from scratch - around how rental businesses actually operate.

Built for rental, not retrofitted

Most software rental businesses use was originally designed for something else. RentInno was not. Every workflow, every feature, and every decision in the product came from understanding how rental actually works.

Every decision starts with one question does this work for rental?

Small teams, big results

RentInno is built for small teams managing everything from bookings to deliveries. No learning curve – anyone on the team can pick it up and get things done from day one.

Every decision starts with one question does this work for rental?

Customer feedback drives the product

RentInno is a young product, and we know it. When something is missing or not working the way it should, we want to hear about it. What our customers tell us is what shapes the next version of the product.

Every decision starts with one question does this work for rental?

Meet the team behind Rentinno

A group of builders from RadicalStart who put everything into making RentInno better.

Sid

Sid

Director

Selva

Selva

Director

Ram

Ram

Director

Lakshmanan

Lakshmanan

Director

Karthick

Karthick

Accounts Manager

Gowtham

Gowtham

Project Manager

Suriya

Suriya

Project Manager

Suresh

Suresh

Team Lead - L2

Rajkumar

Rajkumar

Team Lead - Frontend

Ezhil

Ezhil

Senior Business Analyst

Abishek

Abishek

Senior FullStack Developer

Siva

Siva

Senior FullStack Developer

Soniya

Soniya

HR & Admin

Kiruba

Kiruba

Team Lead - QA

Ready to bring order to your rental business?

RentInno is free to start and takes minutes to set up. No installation, no credit card, no long onboarding process. Just your inventory, your orders, and your customers - all in one place.

Start for Free
Contact us through whatsapp